Incentives are contingent on meeting certain requirements and offered at various program stages. Breast pump is also available to eligible members who do not enroll in Baby & Me. Gift cards received through Baby & Me are considered income and may need to be included on your tax return. Please consult your tax advisor. HMAA does not provide tax, legal, or accounting advice. Bullseye Design, Target and Target GiftCardTM are registered trademarks of Target Brands, Inc. Terms and conditions are applied to gift cards. Target is not a participating partner in or sponsor of this offer.
“Every newborn deserves the opportunity for a healthy life.”
“This program is well done and I really appreciated being a part of it as a first-time mommy.”
“The incentives offered are great! You’d never expect to receive a 3-month diaper supply, which is beyond helpful.”
“I truly appreciated the program. The regular phone check-ins and quick responses to my questions made me feel cared for and supported all the way.”
“I would recommend this program to any expecting mother!”
Request to Enroll
Prior to submitting this request, please review the eligibility requirements and verify with your health plan administrator that this program is available to you. We will respond with next steps via email.
Note: Program information and requirements will be sent to you via email. In some cases, emails may be found in your “junk” email folder. If you do not see our email within 2 business days of submitting your request, please contact our Wellness Department.